Marketing Inspires a Greener Product

Marketing just became little less evil and put a positive dent in all that greenwashing.

Sustainable Development: Sustainable or Not?

This week there has been an ongoing poll by the Economist debating whether or not sustainability is sustainable. As of the time of publication 45% of the individuals responding believe that sustainability is unsustainable while 55% believe it is sustainable. While it is my firm belief that sustainability is indeed sustainable and worthwhile the opposition raises a valid point stating " The fear is that sustainability is watered down and means too many things to too many people."

Contrast=Interest

...lighting designers we often forgo generating this kind of interest in the scenes we create...lighting is driven to tasks...bathing the entire space in a generic wash.

Review This Ad: Is Better Greener?

Is a product that is built better greener than the alternative it aims to replace?

“Green” Insurance Basics

Back to basics for the insurance professional looking to get into the sustainable building industry.

MIT developing concrete to last 16,000 years

MIT developing concrete to last for 16,000 years.

Green is a Go on Twitter

There are hundreds if not thousands of folks sharing original, quality green information daily on twitter. So, where do you start?

Eliminating the word “green”

I have previously mentioned it will be a great day when the word green no longer needs to be used as an adjective to describe a building as being special as it will just be the norm. A recent article by Hospitality Design suggests that we are indeed moving in that direction.

The Increased Risk of “Green” Building

Without careful attention to interaction among building systems, new liabilities may emerge from "green" building.

There Can Won’t Be Only One

In the end....there can be only one...or maybe not.